Zalando

Small Steps Big Impact

Brief

Create buzz on social media around the launch of their latest sustainable capsule collection.

2020

Idea

Since its inception, one of the most popular trends on TikTok has been the #OutfitChange challenge.

So, I thought we should flip this on its head and challenge influencers to share videos where, instead of the outfit changing and the background remaining the same, the outfit stays the same and the background changes.

 

Influencers across Europe took on the #SameOutfitChallenge which started vital conversations around sustainability in fashion and became a true celebration of rewear culture, while also highlighting the durability of Zalando's capsule collection.

And I made some fun GIF stickers for everyone to use on Instagram and TikTok.