JCDecaux X Refugee Week 2021
You Make Belfast Better
This year marks 100 years of N.Ireland.
As expected, it has become a contentious topic between the 'two communities' here and is fuelling the constant unionist vs. nationalist conversation.
N.Ireland is more than two communities.
Thousands of refugees and asylum seekers from all over the world call here home.
Yet, despite these growing numbers, N.Ireland remains the only part of the UK without a Refugee Integration Strategy.
Not only this, Belfast is the city with the most racist hate crime in the whole of Europe.
This Refugee Week, 12 billboards will appear across Belfast in the 12 languages most commonly spoken by refugees and asylum seekers living here.
The message translates to "You Make Belfast Better".
No CTA. No brand. Just a simple message of acceptance and appreciation - the ultimate way to welcome people by sending them a message only they can understand.