Wilson's Country Potatoes

Murphys, we're nicking your nickname.

2021

Brief

Raise brand awareness and establish Wilson's Country as a leading potato supplier in Ireland. 

Idea

For decades in Ireland and around the globe, people with the surname 'Murphy' have inevitably been given the nickname 'Spud'. 

Today, with Wilson's Country now being Ireland's leading potato brand, the time has come to give 'Spud' to the Wilsons.

1/4