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Wilson's Country Potatoes
Murphys, we're nicking your nickname.
2021
Brief
Raise brand awareness and establish Wilson's Country as a leading potato supplier in Ireland.
Idea
For decades in Ireland and around the globe, people with the surname 'Murphy' have inevitably been given the nickname 'Spud'.
Today, with Wilson's Country now being Ireland's leading potato brand, the time has come to give 'Spud' to the Wilsons.
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